Fixzero

We’ve all come across websites with amazing designs only to be frustrated because it was hard to find things or confusing to use. As a web designer or developer, how do you know if this is happening to your website? Statistical applications such as Google Analytics can help, but that’s not enough.

Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.

Eye tracking may be a trendy topic in this day and age, but its roots go way back.